All Elite Wrestling (AEW) is partnering with Idrinq to name the beverage brand the promotional official productivity drink. The agreement introduces sponsored logo placement within the AEW ring, similar to the approach adopted previously by WWE.
This partnership highlights IDRINQ branding across AEW’s weekly programming across TBS, TNT and MAX streaming platforms, as well as major pay-per-view events. The deal includes the ring and the on-air “Premier Logo Placement,” with AEW talents expected to take part in the promotional activities.
Idrinq has achieved its status as a stimulant-free alternative to traditional energy drinks, backed by over 50 international patents. The company promotes a “savour science” philosophy with a formula designed to increase mental awakening, focus and energy levels without caffeine or associated crashes.
“AEW fans bring energy and now they have the perfect drink without collisions,” Idrinq CEO Norbert Vergez said in an official announcement. “Whether you’re working out, a big game, a workout, or just working on a day, idrinq helps you stay sharp, focused and naturally within your zone.”
This partnership represents another step in the evolution of wrestling ring sponsorship. This is a practice that is becoming more and more common in major wrestling promotions. ???????????????????????
