For the first time in their new annual partnership, WWE is entering the ready-to-drink alcohol market. As reported by Sports Business Journal, WWE has teamed up with Seagram’s to introduce a series of canned alcoholic beverages featuring WWE-themed branding.
This collaboration, named the Seagram’s Escapes Spiked WWE Series, offers three distinct flavors designed to resemble the WWE Championship belt. The cans boast a gem-encrusted design crafted by Sister Mary, a design studio, in collaboration with FIFCO USA Brewing Company. Each beverage sports its own “title belt” look, making the packaging a collectible item for WWE enthusiasts.
The partnership will be prominently showcased on June 7th at WWE’s Seagram-branded “Bank Money” events, including LED displays on the ring skirt, ring posts, sponsored matches, and more. Additional promotions are planned for major events like SummerSlam and Survivor Series.
With this initiative, WWE joins other sports and entertainment brands capitalizing on the growing canned alcohol market. WWE’s TKO Partners UFC already collaborates with Atomic Brands, and the Los Angeles Dodgers have a deal with Surfside.
Soon, WWE fans will get to enjoy their favorite promotional content alongside refreshing cans from the Escapes Spiked lineup. For the latest updates on WWE’s business ventures, visit SESCOOPS.
Fan Take: This exciting collaboration marks a fresh way for WWE to connect with its adult audience by blending their love for wrestling with a trendy beverage option. It could signal a new era of innovative merchandise that enhances fan engagement while boosting the sport’s presence in lifestyle markets.
