WWE and Zenni Optical have announced a multi-year deal, designating the online eyewear retailer as WWE’s official eyewear partner. This partnership will feature Zenni’s presence at major premium live events, including Summerslam and Survivor Series this year, and will include custom social and digital content with WWE Superstars. Additionally, a specially designed line of WWE-themed eyewear will be launched, catering to both adults and children.
Fans will have the option to personalize selected frames with prescription or non-prescription lenses, featuring Blokz Blue Light blocking technology, light-adaptive Eyeqlenz, and polarized sunglasses. Grant Norris Jones, Executive Vice President and Head of Global Partnerships at TKO, noted that the partnership aims to enhance WWE’s biggest global events by introducing licensed eyewear that embodies the bold style values of both companies.
Robb Chiarini, Zenni Optical’s head of partnerships, licensing, and events, highlighted the shared values between the brands, describing the collaboration as an extension of the WWE universe rather than just eyewear. The partnership will also include special sweepstakes before selected premium events, with prizes such as floor tickets, exclusive experiences, WWE merchandise, and Zenni eyewear. The first giveaway will feature tickets to the two-night SummerSlam event scheduled for August 2-3 at MetLife Stadium in New Jersey.
This marks WWE’s inaugural official eyewear partnership as the company broadens its corporate sponsorship portfolio under TKO Group Holdings.
Fan Take: This new partnership is exciting for WWE fans because it offers a fresh way to connect with their favorite brand beyond wrestling. The launch of WWE-themed eyewear and exclusive experiences could deepen fan engagement and bring a stylish edge to WWE events.
