WWE revealed its 2025 Money in the Bank Premium Live event would take place at the Intuit Dome in Inglewood, California, highlighting a night centered around the theme of money. Historically, Vince McMahon resisted selling sponsorship space during his tenure at WWE, but with new leadership, the company has become more open to commercial partnerships, as demonstrated at this event.
The 2025 Money in the Bank show featured the iconic briefcases suspended above the ring, but fans soon noticed sponsor branding was incorporated. This year, the briefcase prominently displayed the CashApp logo, signaling WWE’s willingness to monetize advertising opportunities across its properties. The presence of CashApp at the event in Los Angeles clearly marked a shift toward embracing sponsorships in creative ways.
Fan Take: This move reflects WWE’s evolution into a more commercially savvy company, finding new revenue streams that could enhance production quality and fan experiences. For fans, it could mean bigger events and more investment in the sport, though some traditionalists might worry about the growing influence of corporate branding.
