In 2023, AEW’s All In event in London set a new world record for the highest number of paid attendees at a professional wrestling show. This achievement not only made it the most lucrative event in wrestling history but also overshadowed other promotions that faced challenges on such monumental occasions.
Wembley Stadium witnessed an incredible turnout of 81,035 fans from 70 countries, marking the largest wrestling event in Europe. The number of tickets sold surpassed the previous WWE record of 80,709 from WrestleMania 32. Additionally, the event generated over $10 million in revenue, securing its place as one of the highest-grossing events in wrestling history. While many were surprised that AEW broke European attendance records, the financial success of over $10 million was particularly noteworthy, solidifying the importance of this night for AEW.
Prior to the August 27, 2023 event, AEW anticipated that attendance could hit the 85,000 mark after seeing 80,000 ticket sales earlier that month. In terms of match highlights, Saraya notably won the AEW Women’s World Championship in her home country, marking a decade since she held the WWE Diva Championship. The event also featured a historic match-up between Will Osprey and Chris Jericho, along with a highly anticipated main event featuring MJF and Adam Cole.
### Editorial Opinion
This record-breaking event not only showcases AEW’s growing popularity but also signifies a shift in the wrestling landscape, challenging the long-standing dominance of WWE. For fans, this trend could mean more diverse and competitive programming in the future, ultimately enhancing the viewing experience across promotions.
