AEW has recently filed a trademark application indicating a possible expansion into the food and culinary market. On July 14th, they submitted an application with the US Patent and Trademark Office for the phrase “Easter Feast of All Elites.” The filing, under US serial number 99282453, spans three categories: non-electric cooking utensils such as pots, plates, and barbecue tools; clothing items including shirts, pants, and footwear; and prepared meals primarily featuring meat, fish, chicken, and vegetables. The application is new and currently waiting for examination by the USPTO.
It remains unclear how AEW plans to integrate these “All Elite Feasts” into their brand or offerings. Additionally, AEW has announced a collaboration with Major, an independent toy manufacturer, to launch a series of retro-style action figures. For those interested in tracking trademark filings from AEW and WWE, Wrestletalk provides dedicated trackers to keep fans updated.
Fan Take: This move shows AEW’s ambition to diversify its brand beyond wrestling, creating new fan engagement opportunities. Introducing food-related products and merchandise could strengthen AEW’s cultural footprint and open up fresh revenue streams, benefiting both the sport and its community of supporters.
