All Elite Wrestling’s “All In Texas” was a monumental success in every aspect. From the excitement surrounding the match card to Hangman Page’s crowning as AEW World Champion at the main event, the event set numerous records. Dave Meltzer’s latest Wrestling Observer Newsletter reveals detailed insights into the event’s gate, revenue, ticket sales, and pay-per-view buy rates. As of now, “All In Texas” has achieved an estimated 175,000 pay-per-view buys, narrowly surpassing last year’s London events, making it the fourth highest buy rate of 2023. Notably, the Amazon Prime streaming partnership boosted viewership by 40% compared to the May Double or Nothing event.
Live merchandise sales also hit an unprecedented high, generating $725,000, the largest figure ever for a non-WWE North American event when adjusted for inflation. Including the associated Starcast Convention in Arlington, total merchandise revenue reached about $1.2 million.
Attendance-wise, “All In Texas” reportedly had the largest North American AEW crowd ever, surpassing the 2021 Grand Slam event’s record. While AEW President Tony Khan claimed attendance exceeded 29,000, Meltzer estimated around 28,500 shortly before the event started, with ticket sales around 26,153 according to Wrestletix. The gate revenue surpassed $3 million, making it the highest non-WWE gate in North American wrestling history and the third largest in AEW history, trailing only their two Wembley Stadium events. Historically, it ranks as the third highest gate in Texas state wrestling history, behind WWE’s WrestleMania events and Von Erich’s 1985 match, situating the event firmly among Texas wrestling’s top attendances.
Fan Take: This milestone event proves AEW’s growing dominance and appeal in professional wrestling, not just as a niche promotion but as a mainstream powerhouse. For fans, it signals that AEW is capable of putting on record-breaking shows that challenge WWE’s long-standing supremacy, promising an exciting future for the sport.
