The AEW All: Texas Pay-Per-View event held last weekend was a huge financial hit for the promotion. According to a report from the Wrestling Observer, the show achieved record-breaking pay-per-view buys and merchandise sales.
Dave Meltzer of the Wrestling Observer Newsletter noted that the July 12 event garnered approximately 175,000 pay-per-view purchases, ranking as the fourth highest in AEW history, behind only events from 2021, 2023, and Revolution 2024. Additionally, the event generated $725,000 in merchandise revenue, marking the highest non-WWE wrestling merchandise sales ever seen at a show in the US or Canada.
These figures align with AEW President Tony Khan’s comments at the post-show press conference, where he revealed nearly 30,000 attendees at Globe Life Field, creating the largest gate ever for an AEW event on US soil. However, AEW’s overall attendance and gate records still belong to the 2023 All In event at Wembley Stadium in London.
With this success under their belt, AEW is preparing to build on the momentum for their next major pay-per-view, Forbidden Door, set for August 24th. This annual crossover with New Japan Pro Wrestling promises dream matchups between stars from both promotions, though recent injuries to key AEW talents like Kenny Omega and Will Ospreay have impacted the card.
Fan Take: This impressive financial performance is a clear sign AEW is solidifying its place as a major player in professional wrestling, exciting fans with its growing scale and crossover opportunities. With big events like Forbidden Door on the horizon, AEW’s continued success could push the boundaries of the wrestling industry and offer fans thrilling new matchups.
