Several WWE and AEW wrestlers have joined a newly launched sports agency following key representatives aligning with the firm. The announcement revealed that veteran sports and entertainment lawyer Brad Small is now part of Innovative Artist Entertainment, marking the agency’s entry into the sports representation field.
According to the Hollywood Reporter, Small, formerly a partner at Fox Rothschild LLP and a key figure in its Entertainment and Sports Law Department, has brought numerous professional wrestling clients with him. These clients include notable stars such as Chris Jericho, Drew McIntyre, Jack Perry, Chavo Guerrero Jr., Goldberg, Asuka, and Diamond Dallas Page. Small has played a significant role in contract negotiations for top WWE shows like Raw and SmackDown.
This development signifies Innovative Artist Entertainment’s expansion into representing athletes and entertainers, leveraging Small’s extensive experience in the wrestling industry and his established client roster.
Fan Take: This shift could signal stronger, more strategic career management for WWE talent, possibly influencing contract negotiations and wrestler branding. WWE fans should watch closely, as this could lead to even bigger opportunities and enhanced visibility for their favorite superstars.
