TNA’s current collaboration with WWE has sparked mixed reactions, especially following the recent Slami Bahley Pay-Per-View where two former NXT stars claimed TNA’s top titles, causing some fans to lose interest. However, a few years back, TNA partnered with AEW, prompting questions about whether that alliance was more successful. Eric Bischoff had predicted the AEW-TNA deal would eventually fall apart. In his 2021 podcast, Bischoff admitted he wasn’t a fan of TNA’s content at that time but thought the partnership might have some benefits. He encouraged listeners to view the collaboration from a business angle, questioning who truly benefited and suggesting the deal ended up diluting AEW’s value without leaving much behind once it dissolved.
On the other hand, Scott D’Amore, who was TNA’s Vice President during the deal, offered a more optimistic view. He highlighted benefits like Kenny Omega serving as a significant world champion and the Good Brothers featuring on AEW shows, stating that the two pay-per-views headlined by Kenny were among TNA’s best at that time. D’Amore acknowledged some challenges in the partnership but emphasized its financial advantages, increased visibility, and enhanced legitimacy for Impact Wrestling. Fans, however, had mixed feelings about the collaboration; some wanted a more dramatic crossover storyline, while others felt neither promotion met audience expectations. Ultimately, Bischoff’s skepticism was partially validated, as the deal didn’t bring substantial gains to either promotion, though it did spark passionate discussions among fans.
Fan Take: For AEW fans, this insight into past partnerships highlights the delicate balance between collaboration and brand identity in wrestling. Understanding these dynamics is crucial as AEW continues to shape its future and innovate within the sport, potentially influencing partnerships and storylines that could redefine wrestling entertainment.