WWE frequently invites celebrities to the ring, yet it’s uncommon for singers, actors, or athletes to actually capture a championship during their tenure in the promotion. Logan Paul has stood out by becoming the US champion in 2023 while balancing his social media fame with part-time wrestling. However, there is one title that WWE openly encourages celebrities to win and even allows them to hold it for extended periods— the 24/7 Championship.
Introduced in 2019, the 24/7 title can be defended anywhere and at any time by any contestant, spanning all genders and employment statuses within the company. This allows participants ranging from ring announcers to interviewers the chance to claim the title, leading to several celebrity victories, including those of Grammy winner Bad Bunny and former NFL tight end Rob Gronkowski.
In February 2021, Bad Bunny captured the 24/7 title from Akira Tozawa during a backstage segment on “WWE Raw.” Moments prior, Tozawa had just defeated R-Truth, but Bad Bunny’s friend, Damiampleist, attacked Tozawa and prompted the rapper to pin him. Bad Bunny went on to hold the title for 28 days before losing it to R-Truth.
Gronkowski’s win is particularly memorable; he leaped from a balcony into a crowd of wrestlers at WrestleMania 36 to capture the 24/7 title by pinning Mojo Rawley. His reign was longer than expected, lasting 67 days before he eventually lost it to R-Truth.
Fan Take: The inclusion of celebrities in WWE not only brings fresh intrigue but also broadens the audience, making wrestling more accessible to fans who might not typically engage. These moments highlight the crossover potential in sports entertainment, showing that wrestling is evolving beyond tradition while still retaining its core appeal.
