WWE has officially registered the name “The Vision” with the US Patent and Trademark Office, branding the faction led by Seth Rollins that has been a dominant force on Monday Night Raw for several months. The trademark application was filed on August 2, 2025, the same day Rollins secured a memorable victory at Summerslam dubbed the “Ruse of the Century.”
The group, which includes Rollins, Bron Blakeker, Bronson Reed, and advocate Paul Heyman, was formed in April following the surprising betrayal of CM Punk and Heyman against Roman Reigns at WrestleMania 41. Despite controlling Raw for some time, the faction has lacked an official name until now. The trademark covers WWE’s typical range of wrestling entertainment activities across various broadcast and digital platforms.
The timing of the trademark filing is significant, coinciding with Rollins’ dramatic reveal at Summerslam. After appearing injured and on crutches for weeks, Rollins disclosed that his injury was feigned to cash in his Money in the Bank contract on the newly crowned CM Punk, reclaiming the World Heavyweight Championship in what commentator Michael Cole described as the “Ruse of the Century.”
With Rollins sidelined by true injuries requiring a lengthy recovery, Blakeker and Reed have stepped into leadership roles. Registering the “Vision” trademark demonstrates WWE’s long-term belief in the faction’s potential, even during Rollins’ absence. This move cements months of unnamed dominance into an official legacy, marking Rollins’ evolution from a lone “Visionary” to a faction leader.
Fan Take: This trademark filing is a big deal for WWE fans because it officially acknowledges a faction that has been shaping storylines for months, making the group’s future feel more concrete. It signals WWE’s commitment to long-term storytelling, which could elevate the faction’s impact and reshape the landscape of Raw and the championship scene.
