[
The recent acquisition of AAA by WWE has the potential to significantly transform the Mexican market forever. WWE President Nick Khan has disclosed plans for expanding AAA’s presence.
In a conversation on the Varsity Podcast, Khan outlined WWE’s ambitions to extend its reach beyond North America by hosting more international events and engaging new fanbases. Rather than merging AAA with WWE, the strategy is to maintain AAA as an independent brand with its own dedicated audience and events.
As a pilot initiative, WWE organized two events in Los Angeles on June 7, 2025. The first was AAA’s “Worlds Collide” show held at noon, which saw nearly half of the ticket purchasers identifying as Latino, showcasing strong interest from the community. The AAA event was streamed exclusively on YouTube and attracted a significant viewership.
Khan noted that while the deal hasn’t been finalized yet, WWE intends to launch AAA as a distinct offering in the wrestling landscape once completed. He mentioned that after the current premium live event agreement with ESPN is fully operational, they plan to formally introduce AAA as a standalone brand.
“We bought a Mexican-style Lucha Libre wrestling company called AAA, and we’re waiting for that deal to close, and we’ll then get another product in the market.”
This development signals a new chapter for promotions as AAA plans to establish a performance center in Mexico next year in partnership with WWE. It will be interesting to see how AAA flourishes with WWE’s backing, as there are significant ambitions for the promotion in Mexico.
If you use the above transcripts in your publications, please credit Ringside News.
Fan Take: This news is monumental for wrestling fans as it not only enriches the wrestling landscape with a new brand but also bridges cultural connections through Lucha Libre. The collaboration could ultimately elevate the level of competition and storytelling in the sport, providing fans with fresh and diverse experiences.
