Inside Scoop: The Original AEW Trademark Pitch Uncovered

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AEW President Tony Khan has revealed the concepts behind his recent trademark filings, including a new event proposal. In June 2024, AEW filed a trademark for “Fairway to Hell,” which covers golf events and tournaments. Khan shared in an interview that the idea involves organizing a charity golf tournament named “Fairway to Hell” prior to an AEW wrestling event with the same name in the same area.

Khan explained the idea came from a belief that Barstool Sports viewers and golf fans would be excited by the concept, and it aims to support a charitable cause while appealing to both wrestling and golf audiences. He said, “I want to organize a charity golf event called ‘Fairway to Hell’ that brings together wrestlers, golfers, and fans for a good cause. The plan is to have a golf tournament on Tuesday and then hold the ‘Fairway to Hell’ wrestling event the following day in the same city or region. I see a strong crossover between golf and wrestling fans, which this event hopes to capitalize on.”

Additionally, Tony Khan also confirmed his plans to make his in-ring debut in wrestling during this interview. For more updates and news on AEW, fans are encouraged to stay tuned.

Fan Take: This news highlights Tony Khan’s innovative approach to blending different sports and entertainment forms, potentially widening AEW’s fanbase. The novel charity golf event not only supports good causes but also strengthens AEW’s community connection and brings fresh excitement to the wrestling world.

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