TKO Group Holdings, the parent company of DoorDash, has announced that DoorDash will become the Official On-Demand Distribution Partner of WWE and UFC, marking a major step in the food delivery service’s expansion into sports entertainment sponsorship. Starting in 2026, DoorDash will be the presenting partner for upcoming WWE premium live events and UFC numbered events, collaborate on original content featuring WWE Superstars, and use UFC athletes as brand ambassadors.
Sana Shuaib, Senior Vice President of Partnership Marketing & Digital at TKO Global Partnerships, highlighted that this partnership will bring unique integrations, exclusive content, and enhanced experiences, creating new ways for families and fight fans to engage with WWE and UFC. Ariel Gambardella, Head of Brand Partnerships at DoorDash, emphasized that the collaboration aims to connect fans with their favorite meals, moments, and live events, enhancing the excitement of sports and entertainment.
Through this partnership, DoorDash gains access to over 1 billion fans worldwide across more than 210 countries for WWE and UFC combined. Notably, 49% of these fans are aged 18-34, with approximately 40% female viewership for each brand. DoorDash will also maintain a strong presence within UFC’s digital platforms, including active integration on @UFC social media channels.
Fan Take: This partnership signals a fresh and innovative way for WWE fans to engage with the sport beyond traditional viewing, potentially bringing more interactive and immersive experiences. It also opens the door for broader fan engagement across diverse demographics, helping WWE continue to grow its global reach and appeal.
