TKO Group Holdings and DoorDash announced on November 20th that DoorDash will become the official on-demand distribution partner for both WWE and UFC. DoorDash’s presence will be prominently featured during WWE and UFC live events and broadcasts, and the two companies will collaborate on original content showcasing WWE Superstars and UFC athletes. Ariel Gambardella, Head of Brand Partnerships at DoorDash, expressed pride in partnering with TKO to enhance fan engagement and create new experiences for sports entertainment lovers. DoorDash will also be a “presenting partner” for upcoming WWE premium live events, while UFC will include DoorDash in the 2026 UFC numbered event. Sana Shuaib, Senior VP of Partnership Marketing & Digital at TKO, highlighted the exciting opportunities this partnership brings to connect fans and families with WWE and UFC experiences. Fans can expect to see popular WWE stars like Cody Rhodes and LA Knight appear in DoorDash commercials.
Additionally, WWE made another announcement on November 19th, unveiling a new YouTube channel dedicated to WWE Hall of Famer The Undertaker. The channel will feature episodes of his podcast “Six Feet Under,” documentaries like “The Last Ride,” archive match footage, and reaction videos produced by The Undertaker himself. This launch aligns with WWE gearing up for Survivor Series: Wargames on November 29th, a significant event marking the anniversary of The Undertaker’s WWE debut, where he debuted as the surprise partner for Ted DiBiase’s team.
Fan Take: This partnership with DoorDash signals an exciting era of enhanced fan interaction and innovative content for WWE and UFC enthusiasts. The Undertaker’s dedicated YouTube channel further deepens the connection between wrestling legends and fans, promising unique insights and entertainment that honor wrestling’s rich history.
