Fans hoping for the return of brand-exclusive premium live events (PLEs) might need to hold off their expectations. WWE’s options are limited due to ESPN’s financial arrangements.
In a recent Fightful Q&A, Sean Ross Sapp addressed whether WWE might bring back split-brand PLEs to give less spotlighted talent more screen time. He revealed that the decision isn’t just about creative direction but is driven by business constraints set by WWE’s media rights partner, ESPN. According to Sapp, ESPN’s current contract doesn’t permit airing Raw and SmackDown separately without additional payment.
Sapp explained, “ESPN didn’t pay for half of the PLE roster. Essentially, what they fund is a PLE consisting of five or six matches, which has become the standard approach.” This setup has allowed WWE to showcase more key matches during weekly television broadcasts, but the main issue remains straightforward—unless ESPN changes their contract, WWE lacks motivation to reinstate brand-exclusive events.
Sapp added, “Unless WWE covers the costs of an extra event, it doesn’t make business sense to hold one. They have a set number of events for ESPN, and neither party benefits unless ESPN agrees to expand the deal to include more events.” Ultimately, the situation boils down to contracts, not talent availability, TV time, or roster size. ESPN effectively controls the current format, explaining why dual-brand PLEs have become the norm. Without significant financial shifts, the old brand-exclusive model likely won’t make a comeback soon.
What’s your take? Do brand-exclusive PLEs better highlight more wrestlers, or does the existing setup improve storytelling and star power? Join the conversation in the comments—we’d love to hear your perspective.
If you use this information in your work, please credit Ringside News.
—
Fan Take: This development is crucial for WWE fans because it highlights how business deals shape what they see on screen, not just creative choices. Understanding these financial constraints helps set realistic expectations for how WWE evolves and promotes its talent going forward.
