AEW’s Young Bucks, though sometimes a subject of mixed opinions, clearly have a strong understanding of their fan base. In an interview with The Takedown on Sports Illustrated, Matt and Nick Jackson shared that they enjoy rewarding attentive fans by including “Easter eggs” — subtle nods or inside references — in their performances and content. Matt explained that this practice extends beyond the wrestling ring to their Being The Elite YouTube channel, aiming to create a connected experience for dedicated viewers. They intentionally weave these moments into AEW shows to acknowledge fans who closely follow their work, making those fans feel appreciated and in-the-know. Nick added that these little details, like Matt losing his shoe during a big match, serve as fun, hidden surprises for those observant enough to catch them. With new teams joining AEW, they see even more chances to build on these callbacks, enriching the viewing experience over time.
Fan Take: This approach highlights the Young Bucks’ innovative way of engaging their audience, turning watching into an interactive experience. For AEW fans, it means deeper investment and excitement, while for the sport, it signals a creative evolution that could keep wrestling storytelling fresh and dynamic.
