A recent backstage report has unveiled the key figures on WWE’s current creative team. On January 20th, WWE partnered with Netflix to launch Season 2 of WWE Unreal, a documentary series that delves into WWE’s creative process and how it shapes the wrestling world. As the official trailer for the new season was released, PWInsider Elite provided an update on the top personnel managing WWE’s creative direction.
Triple H, WWE’s Chief Content Officer, holds the ultimate authority in creative decisions, having the final say. Bruce Prichard and Ed Kosky, both familiar faces from Season 1 of Unreal, are involved in overseeing WWE’s creative operations. Recently, Ryan Ward has been appointed to manage the creative strategies for Raw and SmackDown, a shift confirmed by WWE insiders.
For Raw, Alexandra Williams shares co-lead duties with Jonathan Beckstrom, along with a team of writers. On the SmackDown side, Brian James (aka Road Dogg) and John Switaka lead the creative efforts together. Notably, Raw is set to debut on Netflix in 2026, featuring a special Stranger Things-themed episode headlined by a World Heavyweight Championship match between CM Punk and Bron Breaker.
Fan Take: This update gives WWE enthusiasts a behind-the-scenes look at the key architects shaping their favorite shows, highlighting a blend of seasoned veterans and fresh voices. With Raw’s Netflix debut and high-profile matches on the horizon, fans can expect innovative storytelling and captivating entertainment in the coming years.
