Top 10 WWE Intercontinental Champions Who Struggled to Shine with Promo Skills

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The Intercontinental Championship in WWE is often seen as a “working title,” awarded to wrestlers who excel in technical skills and consistently deliver outstanding matches. Over time, it has gained a prestigious reputation, though holding the title doesn’t always mean the champion is a strong speaker. Since WWE thrives on entertainment, wrestlers must be skilled promotors, facing increased pressure when holding this belt. However, some champions have struggled with their mic skills despite the honor.

10. Curtis Axel struggled to display his full potential, often appearing emotionless in promos even with Paul Heyman’s support. Despite showing more charisma later, fans wished he had done so earlier during his WWE tenure (2007-2020), with one reign lasting 155 days.

9. Umaga didn’t speak much by design, letting his aggressive in-ring behavior convey his character. His unpredictable nature was complemented by Armando Estrada’s promos, making Umaga memorable during his two title reigns totaling 119 days across 2001-2003 and 2005-2009.

8. Ryback rose in popularity more due to his dominant in-ring booking than his promotional skills, which were often dull and predictable beyond his catchphrase “More Me More!” He held the title once for 111 days during his WWE years from 2004 to 2016.

7. Lance Storm was a technically brilliant wrestler but lacked charisma, especially in promos, which hurt his memorability despite being an ideal Intercontinental Champion. His short title reign of 26 days between 2001-2005 coincided with this issue.

6. Apollo Crews showed immense in-ring talent but consistently struggled with charisma and promo delivery, limiting his impact despite holding the title once since 2014.

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5. Bobby Lashley’s wrestling skills and physique were undeniable assets, but he was never a strong speaker, often relying on managers like Lio Rush and MVP for promo support. His two reigns spanned 60 days within his WWE tenures of 2005-2008 and 2018-2024.

4. RVD was an innovative in-ring performer, but his laid-back personality hindered his promo delivery, despite his ability to cut promos when necessary. He held the Intercontinental title six times for a total of 224 days around his WWE runs in 2001-2007 and 2013-2014.

3. Ahmed Johnson was a physically imposing wrestler loved by WWE management but lacked confidence on the mic, making it hard for fans to connect with his promos during his WWE career from 1995 to 1998, with one reign lasting 57 days.

2. Tito Santana was a pioneer who elevated the Intercontinental title through his excellent wrestling, but his promos failed to captivate audiences, despite holding the title twice for 441 days during 1979-1998.

1. Ezekiel Jackson is mostly forgotten as Intercontinental Champion, partly because he wasn’t spotlighted for promos and had a short reign of 53 days within his WWE time from 2007-2014. His strength was evident, but his promo skills were rarely showcased.

Fan Take: This analysis highlights the crucial balance between wrestling skill and promo ability in making an Intercontinental Champion memorable. For WWE fans, it emphasizes how mic skills can elevate or limit a wrestler’s impact, shaping the sport’s storytelling and fan engagement.

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