Drew McIntyre has finally opened up about the behind-the-scenes planning that led to the famously “boring” WrestleMania moment, which surprisingly became one of the most viral wrestling clips in recent memory. The mid-match selfies of the Scottish warrior during two consecutive WrestleMania events weren’t just spontaneous social media magic but were actually well-coordinated stunts.
On the Impulse Podcast, McIntyre shared that the idea was born during casual gym chats. He envisioned a scenario where someone could film themselves and tweet during a game, which he thought was pretty cool.
This concept quickly turned into reality during a match against Seth Rollins. When Rollins went down, McIntyre saw an opportunity to act.
He revealed, “No one knew I was going to do that, but we didn’t know if that would happen. We did it on the spot.”
Timing was key to pulling off the moment perfectly. McIntyre waited for Seth to sell an overhead move on the floor before grabbing the phone and capturing the selfie. The viral impact surpassed all expectations, and McIntyre was eager to share the progress since his post-WrestleMania 40 moment.
He said, “Of the last 60 days that have been posted, in the first hour, I liked the most favorite post of all X’s 60 days like President, Tweet, and it’s like 430,000 favorites.”
The overwhelming success led to a repeat performance the next year during a match against Damien Priest, proving it wasn’t a one-time gimmick.
“A year later, can I do it again? I probably wasn’t. And we talked about it and then came up with a plan,” McIntyre explained.
Despite its popularity, it took WWE’s products division over a year to create an official “boring work” t-shirt capitalizing on the viral moment. Whether fans will see another selfie stunt at WrestleMania 42 in Las Vegas remains to be seen.
Fan Take: This insight into McIntyre’s creative process is a refreshing reminder that even big WWE moments can come from simple, clever ideas. It shows how innovation both in and out of the ring can captivate fans and keep the sport evolving in unexpected and entertaining ways.
