The wait is finally over—Drake’s OVO brand has officially launched its complete collaboration with WWE merchandise, bringing a bold and edgy vibe. October’s Very Own (OVO) revealed the entire WWE-inspired collection on Instagram ahead of its drop on Friday, December 19th. This limited edition lineup showcases custom streetwear honoring wrestling legends like The Rock, Stone Cold Steve Austin, The Undertaker, Bret Hart, and The Iron Sheik, each featuring unique designs.
The standout piece from the collection is the navy hoodie, creatively rebranded as OVO 3:16 to pay tribute to Stone Cold Steve Austin’s iconic catchphrase, with a distinctive Drake twist. Other notable items include a pink Bret Hart shirt and a “Hell Yeah!” slogan tee, all embodying OVO’s luxury streetwear aesthetics mixed with classic WWE nostalgia, including the Steve Austin T-shirt.
This collaboration marks another high-profile partnership for OVO, following recent collaborations with Marvel, BAPE, the NBA, NFL, and Friday the 13th. Drake’s connection with WWE culture continues to deepen—his track “Nokia” was the official theme song for WWE Wrestlepalooza in September, and that same month he caused a stir by publicly praising WWE star Rhea Ripley on Instagram.
The OVO x WWE collection is available exclusively through OVO’s official website and flagship stores, but fans should act fast as this fusion of wrestling and hip-hop is expected to sell out quickly. It’s one of the most exciting streetwear drops of the year.
Which piece from the OVO x WWE collection catches your eye—are you leaning towards the OVO 3:16 hoodie or the Bret Hart T-shirt? Share your pick and which WWE legend you think wore it best in the comments.
Fan Take: This collaboration is a game-changer for WWE fans, blending the worlds of pro wrestling and high-end streetwear in a fresh way. It shows the growing influence of wrestling culture in mainstream fashion and hints at new opportunities for WWE to connect with younger audiences through style and music.
