Jeff Jarrett delves into the enduring questions of why TNA wrestling often struggles with mainstream media attention despite creating quality shows and portraying respectable crowds, suggesting that the lack of a clear and consistent “brand face” in his “My World” podcast is a key factor. Host Conrad Thompson, even if successful, referenced comments lamenting the lower profile of TNA compared to WWE and AEW. Jarrett acknowledged the resilience of TNA (“I’m so happy… They’ve overcome another storm…they’ve got Teflon stickiness to the brand”), pointing out its complicated history and frequent identity shifts (“TNA LOL”, name changes, different networks) as potential baggage.
Jarrett then identified what he considers as a core issue. The lack of a peculiar appearance of Dana White generally representing the company, just as the way UFC or Vince McMahon historically represents WWE. “If you had to tell me, who is the face of the TNA brand now? Who is that?” Jarrett asked pointedly. After Thompson proposed current world champion Joe Hendry, Jarrett retorted, “How long was he? Over a year… that’s very difficult.” Jarrett has listed past TNA figures, including himself, Hulk Hogan, Eric Bischoff, Dixie Carter and Billy Corgan – highlighting the lack of current equivalents. “When you enter GM…and you don’t have it, I wonder why it’s unique [missing]? ”
He further argued that even TNA’s top-in-ring stars are not associated with the wider public consciousness TNA brand only. “Do you really associate Hardis with TNA? I don’t,” Jarrett said as an example. He believes that both this powerful executive figure and the universally recognized top talent dedicated to TNA are in this absence. Despite its success, we believe that promotions make it more difficult to establish a clear and strong brand identity compared to larger competitors.
Jarrett provided this analysis on his My World Podcast.
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