AEW has announced a new partnership with IDRINQ, making productivity the official beverage for all elite wrestling.
With this agreement, IDRINQ branding has been featured prominently throughout AEW programming on TBS, TNT and MAX, as well as at AEW pay-per-view events. The announcement took AEW a similar path to WWE, attacking a major partnership with Prime in 2023, becoming the company’s official sports drink.
The WWE deal, co-owned by Logan Paul and KSI, set the bar high by incorporating Prime branding into the event Wrestlemania and Bank money. Prime’s presence in WWE became a standard, with Paul entering the ring with the Prime Bottle mascot during major matches.
Currently, AEW takes a similar route with Idrinq, but the focus is on mental performance rather than physical recovery. The IDRINQ logo will be featured in the ring and live broadcasts during AEW’s flagship show dynamite and collision, Just like the pay-per-view event.
“At IDRINQ, we believe peak performance starts with a clear heart. That’s why we created our first productivity drink that will increase focus and endurance without caffeine or stimulants.” said Norbert Verwez, CEO of Idrinq. “It makes sense to team up with AEW, where mental and physical accuracy is everything.”
The AEW/IDRINQ partnership also includes involvement from AEW talent, but certain names have not been announced yet. With IDRINQ’s stimulant-free formula targeting focus and mental clarity, the brand aims to open its own lane in a market dominated by traditional energy drinks.
WWE is leaning heavily towards key partnerships for physical endurance and hydration, but AEW’s partnership with IDRINQ emphasizes mental acuity and sustained energy.
