WWE and Slim Jim are heating things up with an extended partnership that brings fresh branding elements to WWE events. The Slim Jim logo is now prominently displayed throughout WWE shows, including on the match tables. Grant Norris-Jones, EVP of Global Partnerships at TKO, expressed excitement over the expanded agreement in a recent statement.
“For the past two years, WWE and Slim Jim have revitalized one of the most iconic collaborations in sports entertainment history, and this partnership will continue to grow in the coming years,” he said.
Ashley Spade, Vice President of Snacks at Conagra Brands, also voiced enthusiasm, hinting at more fan-focused initiatives ahead.
“We’re excited to deepen our successful partnership with WWE, which has energized our fans. Monday Night Livestreams will now offer more chances to create unique, memorable experiences that tap into the rich legacy and energy of both Slim Jim and WWE,” Spade remarked.
WWE has a longstanding relationship with Slim Jim, famously highlighted in the classic commercial featuring “Macho Man” Randy Savage. This renewed partnership promises to make a lasting impression as WWE incorporates more branded advertisements in its shows.
Fan Take: This renewed partnership between WWE and Slim Jim not only brings nostalgic flavor to WWE events but also signals more immersive and fan-friendly experiences. For WWE fans, it means exciting activations and enhanced engagement that could elevate the entertainment value of the sport.
