WWE has announced its inaugural cosmetic partnership with Maybelline New York, officially naming the brand as WWE’s exclusive cosmetic partner.
This groundbreaking collaboration will kick off with Maybelline serving as the presenting partner for WWE Evolution 2025, a premier all-women live event scheduled for July 13th at the State Farm Arena in Atlanta.
Representatives from both WWE and Maybelline voiced enthusiasm about the partnership, emphasizing their shared commitment to boosting confidence and encouraging self-expression.
Britsampal, Senior Vice President of Partnership Marketing at TKO, stated, “WWE is thrilled to collaborate with Maybelline, a partner who shares our vision to lead the beauty industry while celebrating exceptional talent across our roster.”
Amy Huang, president of Maybelline New York, added, “We are honored to partner with WWE to put our products to the ultimate test. As an Evolution sponsor, our involvement goes beyond the ring; we support a global community that encourages confidence and self-expression in and out of the spotlight.”
The partnership also includes branding opportunities for Maybelline during WWE events.
Fan Take: This partnership marks a significant step for WWE, showcasing a stronger emphasis on empowering women both in and out of the ring. For fans, it signals a fresh, exciting blend of sports entertainment and beauty culture that could open up new avenues for athlete representation and fan engagement.
