WWE has teamed up with Fanatics Betting and Gaming in a new multi-year exclusive licensing deal to launch WWE-themed online casino games in the U.S. These games, developed in partnership with Boom Entertainment and Games Global, will be available on the Fanatics casino app for iOS, Android, and web users in Michigan, New Jersey, Pennsylvania, and West Virginia. Titles include WWE Blackjack, Raw Multiplier Neee, Smackdown Big Money Entroll, WWE Bonus Rumble Gold Blitz, and WWE Clash of the Wild. All five games are set to launch at the end of July, just before WWE Summerslam at MetLife Stadium in New Jersey. Ari Borod, Chief Business Officer at Fanatics Betting and Gaming, highlighted this as a natural extension of the WWE-Fanatics partnership, which already covers global e-commerce, licensed merchandise, and digital content. This announcement follows the recent addition of the “Impaulsive” podcast by former WWE US Champion Logan Paul to the WWE-Fanatics Digital Content Network.
Fan Take: This partnership signals WWE’s growing focus on integrating entertainment with digital gaming, giving fans new interactive ways to engage beyond traditional wrestling content. It could open up fresh revenue streams and bring a broader audience into the WWE universe, potentially transforming how fans experience wrestling entertainment.
