WWE’s Counterprogramming Set to Deliver Complete Main Roster Experience

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WWE plans to keep up its aggressive counter-programming approach this fall, following three live shows across all its brands during the July weekend. According to a report from Post Wrestling, WWE will host a premium live event (PLE) on Saturday, September 20th, directly competing with AEW’s All Out pay-per-view happening the same day.

The report, which draws from multiple insiders familiar with WWE’s scheduling, confirms this head-to-head clash. It states that the yet-to-be-announced WWE PLE will take place in Indianapolis, Indiana, matching the date of AEW’s pay-per-view set for Scotia Bank Arena in Toronto. This marks the first time WWE’s main roster will go up against AEW’s pay-per-view simultaneously.

Historically, WWE’s NXT brand has held PLEs on AEW show dates, but this shift to the main roster signifies a notable escalation in competition. WWE’s choice of Indianapolis aligns with a broader collaboration with the Indiana Sports Corporation announced in 2024, which includes plans to bring the Royal Rumble, WrestleMania, and SummerSlam events to the city in coming years.

This September 20th event sets the stage for a major wrestling showdown, with WWE hosting its premium live event in Indianapolis and AEW’s All Out pay-per-view taking place in Toronto. Wrestling fans will have a tough choice on which major live event to watch that Saturday. For more details on WWE’s schedule, visit postwrestling.com.

Fan Take: This bold move by WWE to directly counter AEW’s big pay-per-view shows the intensity of the current wrestling rivalry and highlights WWE’s commitment to maintaining its dominance. For fans, this kind of direct competition could lead to more exciting productions and storytelling as both promotions strive to outdo each other.

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