AEW President Tony Khan recently discussed the company’s creative process as they approach their seventh anniversary in 2026. Since AEW’s launch in January 2019, Khan has been a key figure in shaping the company’s creative direction, with some assistance from others in specific areas over the years. In 2025, Khan reportedly took a more hands-on role in the creative process, and now, seven years after AEW’s inception, he shared insights on how he keeps the content fresh.
In an interview with Case Lowe on Q101, Khan emphasized the importance of hearing various wrestling perspectives and explained the evolution of AEW’s creative approach. He mentioned that initially, the team had their own ideas before incorporating feedback, but this year he returned to drafting outlines himself before seeking input from others. Khan believes balancing collaboration with individual vision is essential since too many contributors can dilute an idea.
He expressed his passion for wrestling and confidence in AEW’s recent TV shows and pay-per-views, calling 2025 their best year yet. Khan also highlighted the significance of succeeding following AEW’s record-breaking media rights deal, stating that delivering outstanding content is critical for the promotion’s future.
Additionally, Khan praised AEW’s top talent during the interview, underlining their importance to the company’s success.
Fan Take: This insight into Tony Khan’s creative process reassures AEW fans that the company remains dedicated to innovation and quality storytelling. By balancing collaborative input with strong creative direction, AEW is poised to continue impacting the wrestling world and elevating the sport in the years ahead.
